The software we build for ourselves. Some of it becomes a product; all of it keeps us sharp. This is where we test what we believe about building software — on our own time and our own dime, with no client to answer to but the work itself.
Names below are working titles. The products are real; the labels aren't final yet.
An AI drafting assistant for special-education teachers. Writing an Individualized Education Program is hours of compliance-heavy writing per student, on top of a full classroom. IEP Assist takes the draft from blank page to a strong first cut, so teachers can spend their energy on the parts that actually need a human.
The operations layer for grassroots soccer. Division 4–7 amateur and semi-pro clubs are usually run by a tiny crew — owners and coaches doubling as manager, social lead, and equipment coordinator alongside a day job. Touchline pulls roster, schedule, social, sponsorships, and match-day logistics into one place, with AI that drafts posts and recaps in the club's own voice.
A small, private AI for the household — calendar coordination, kid logistics, the everyday mental load of running a family. Genuinely useful without being creepy, and living somewhere that isn't a giant tech company's data center. The most exploratory of what we're building, and the one most likely to evolve as we learn what families actually want.
An AI personal trainer for the average gym-goer — not the optimizer, not the part-time bodybuilder, just the person who wants to show up two or three times a week, do something reasonable, and not overthink it. Builds the session around what you have, how much time you have, and how you feel that day.
The care we put into our own products is the same care we bring to client projects.
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